Date
Assignment & Due Date
Complete Assignment Instructions are on Canvas
INTRODUCTION
1.22
Intro Part A: Email Check In - so I know you are still in class
Due: Today!
Intro Part B: - Read about me in the Class Introductions
Add a reply on Canvas Discussions introducing yourself. Read & Reply to some.
Due: Tuesday (5 PTs)
PART ONE: The Basics of Social Media
Week 1: Prepping for Class
1.23
Week 1 Part A: Reading. Watch Intro Video.
Sign up for Blog on Blogger and write first post.
Post Blog URL on Canvas & Email to instructor.
Due: Friday (30 PTs)
1.26
Week 1 Part B: Write a Post about Social Media Use. Comment on 3-4 of your Classmates First Blog Posts (from your Group)
Add their Names as your Blog Post Week 1 C
Due: Monday (20 PTs)
Week 2: Communication Between Business & Consumer
1.29
Week 2 Part A: Do Research. Write 1st Blog Post for Week 2
Due: Thursday (25 PTs)
2.1
Week 2 Part B: Business Research. Write Blog Post #2 of Week. Comment on 3 - 4 Classmates Post 1 of the week. Add their names as your Blog Post #3.
Due: Monday (30 PTs)
Week 3: Aesthetics, Design & Branding & Developing Your Brand
2.5
Week 3 Part A: Do Research. Write 1st Blog Post of Week 3
Due: Thursday (27 PTs)
2.8
Week 3 Part B: Do Research, write 2nd Blog Post of the week
Due: Monday (20 PTs)
PART TWO: Your Business, Your Plan of Action
Week 4: Identifying & Defining Your Target Market
2.12
Week 4 Part A: Do reading. Write 1st Blog Post of the week
Due: Thursday (25 PTs)
2.15
Week 4 Part B: Post your business information on the Discussion Board. Write 2nd Blog Post of the week
Due: Monday (25 PTs)
2.16 & 2.19
Holidays - Lincoln & Washington Days
Week 5: Setting Up Your FaceBook Business Page
2.20
Week 5 Part A: Set up your FaceBook Business Page. Post URL on Canvas
Due: Friday February 23rd! (30 PTs)
2.22
Week 5 Part B: Write 1st Blog Post of the week. Like everyones FaceBook Business Page
Due: Monday (15 PTs)
PART THREE: Creating Compelling Content
Week 6: Engaging with your Customers: Facebook Strategy
2.26
Week 6 Part A: Write 1st Blog Post of the week
Due: Thursday (20 PTs)
2.29
Week 6 Part B: Plot content for your business page. Write 2nd Blog Post of the week
Due: Monday (25 PTs)
Week 7: Get Visual: Instagram - Let a picture tell the story
3.4
Week 7 Part A: Do reading. Sign up for Instagram and add content. Post URL on Canvas.
Due: Thursday (27 PTs)
3.7
Week 7 Part B: Write 1st Blog Post for the week
Due: Monday (20 PTs)
Week 8: Expanding Your Reach on Instagram with Hashtags
3.11
Week 8 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (25 PTs)
3.14
Week 8 Part B: Do the 2nd activity. Write 2nd Blog Post of the week
Due: Monday (20 PTs)
Week 9: Blog, Vloggs, Podcasts & Webinars PLUS Google Analytics
3.18-3.22
SPRING BREAK
3.25
Week 9 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (15 PTs)
3.28
Week 9 Part B: Write 2nd Blog Post of the week. Do Google Activity for Extra Credit. (10 PTs)
Due: Monday (20 PTs)
PART FOUR: Marketing & Advertising Your Brand
Week 10: Email Marketing
4.1
Week 10 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (15 PTs)
4.4
Week 10 Part B: Do Project Activity: Create ENewsletter
Due: Monday (25 PTs)
Week 11: Using Other Online Tools
4.8
Week 11 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (30 PTs)
4.11
Week 11 Part B: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (15 PTs)
Week 12: Business Specific Online Tools
4.15
Week 12 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (25 PTs)
4.18
Week 12 Part B: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (15 PTs)
Week 13: Online Advertising: Analysis of the Marketplace & Developing Online Ads
4.22
Week 13 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (20 PTs)
4.25
Week 13 Part A: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (25 PTs)
PART FIVE: Analyzing Your Data & Creating a Marketing Plan
Week 14: What we Can Learn from Social Media Analytics
4.29
Week 14 Part A: Do research, do project activity, write Blog Post for the week.
Due: Monday (20 PTs)
5.2
Assignment: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (15 PTs)
Week 15: Using Social Media Management Tools
5.6
Week 15 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (15 PTs)
5.9
Week 15 Part B: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (20 PTs)
Week 16: Writing a Marketing Plan
5.13
Week 16 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (20 PTs)
5.16
Week 16 Part B: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (20 PTs)
Week 17: Wrapping It Up
5.20
Week 17 Part A: Write Final Blog Post of the Semester
Due: Friday (20 PTs)