Class Links • Schedule • Canvas
For Complete Assignment Instructions on Canvas Assignments
| DUE DATE | ASSIGNMENT |
|---|---|
| Class Introduction | |
| 8.20 | Email Check in. Write Intro Post on Canvas |
| PART ONE: The Basics of Social Media | |
| 8.21 - 8.27 | WEEK 1: Prepping for Class |
| Tuesday | Do introductory reading. Watch video. |
| Wed - Fri | Sign up for blog. Write 1st Blog Post of the week. Post Blog URL on Canvas & email to instructor. |
| Monday | Comment on 3 - 4 Classmates Post 1. Add their names as your blog post #2. |
| 8.27 - 9.4 | WEEK 2: Intro to Social Media & Online Marketing for Business |
| Mon - Thurs | Do Reading. Write 1st Blog Post of the week |
| Friday - Sunday | Write 2nd Blog Post of the week |
| 9.3.18 Labor Day | |
| Tuesday | Comment on 3 - 4 Classmates Post 1. Add their names to your blog post #2. |
| 9.4 - 9.10 | WEEK 3: Communication between Business and Customer |
| Tues - Thurs | Do Reading. Write 1st Blog Post of Week 3 |
| Tuesday | Write 2nd Blog Post of the week and comment on groups members posts. |
| 9.10 - 9.17 | WEEK 4: Aesthetics, Design, and Branding |
| Mon - Thurs | Do reading. Write 1st Blog Post of the week |
| Monday | Write 2nd Blog Post of the week and comment on groups members posts. |
| PART TWO: Your Business, Your Plan of Action | |
| 9.17 - 9.24 | WEEK 5: Identifying and Defining Your Target Market |
| Tues - Thurs | Do Reading. Write 1st Blog Post of the week |
| Monday | Post your business on the Discussion Board. Write 2nd Blog Post of the week |
| 9.24 - 10.1 | WEEK 6: Inside a Business Facebook Page |
| Thursday | Sign up for a FaceBook Business Page. Post URL on BlackBoard |
| Monday | Write 1st Blog Post of the week. Like everyones FaceBook Business Page |
| PART THREE: Creating Compelling Content | |
| 10.1 - 10.8 | WEEK 7: Engaging your Customers: Facebook Strategy |
| Thursday | Write 1st Blog Post of the week |
| Monday | Plot content for your business page. Write 2nd Blog Post of the week |
| 10.8 - 10.15 | WEEK 8: Get Visual: - Instagram Let a picture tell the story |
| Thursday | Write 1st Blog Post of the week |
| Monday | Write 2nd Blog Post of the week |
| 10.15 - 10.22 | WEEK 9: Twitter: Sharing your thoughts in 140 letters or less |
| Thursday | Set up your Twitter Business Account |
| Monday | Do the 2nd activity. Write 1st Blog Post of the week |
| 10.22 - 10.29 | WEEK 10: Blogging for Business |
| Thursday | Write 1st Blog Post of the week |
| Monday | Write 2nd Blog Post of the week |
| PART FOUR: Marketing & Advertising Your Brand | |
| 10.29 - 11.5 | WEEK 11: Email Marketing |
| Thursday | Write 1st Blog Post of the week |
| Monday | Do Project Activity |
| 11.5 - 11.13 | WEEK 12: Using Other Social Media Tools |
| Thursday | Write 1st Blog Post of the week |
| 11.12.18 Veteran's Day | Tuesday | Do Project Activity. Write 2nd Blog Post of the week |
| 11.13 - 11.19 | WEEK 13: Online Advertising: Analysis of the marketplace. |
| Thursday | Write 1st Blog Post of the week |
| Monday | Do Project Activity. Write 2nd Blog Post of the week |
| 11.19 - 11.26 | WEEK 14: Developing Online Advertising: |
| Wednesday | Write 1st Blog Post of the week |
| 11.22.18 - 11.23.18 Thanksgiving Holidayss | |
| Monday | Do Project Activity. Write 2nd Blog Post of the week |
| PART FIVE: Analyzing Data | |
| 11.26 - 12.3 | WEEK 15: Optimizing Yourself and the Company |
| Thursday | Write 1st Blog Post of the week |
| Monday | Do Project Activity |
| 12.3 - 12.10 | WEEK 16: Changes in Web 2.0 |
| Thursday | Write 1st Blog Post of the week |
| Monday | Do Project Activity |
| 12.10 - 12.14 | WEEK 17: Wrapping it Up |
| by Thursday | Write Final Blog Post of the Semester |
| Schedule is tentative and can be adjusted as needed by instructor | |