Class Links • Schedule • Canvas
Complete Assignment Instructions on Canvas Assignments Pages
DUE DATE | ASSIGNMENT | POINTS |
---|---|---|
Class Introduction | ||
1.22 | Email Check in. Write Intro Post on Canvas | 5 |
PART ONE: The Basics of Social Media | ||
1.23 - 1.28 | WEEK 1: Prepping for Class | 27 |
Tuesday | Do introductory reading. Watch video. | |
Wed - Fri | Sign up for blog. Write 1st Blog Post of the week. Post Blog URL on Canvas & email to instructor. | |
Monday | Comment on 3 - 4 Classmates Post 1. Add their names as your blog post #2. | |
1.28 - 2.4 | WEEK 2: Intro to Social Media & Online Marketing for Business | 10 |
Mon - Thurs | Do Reading. Write 1st Blog Post of the week | |
Monday | Comment on 3 - 4 Classmates Post 1. Add their names as your blog post #2. | |
2.4 - 2.11 | WEEK 3: Communication between Business and Customer | 25 |
Tues - Thurs | Do Reading. Write 1st Blog Post of Week 3 | |
Monday | Write 2nd Blog Post of the week and comment on groups members posts. | |
2.11 - 2.19 | WEEK 4: Aesthetics, Design, and Branding | 21 |
Mon - Thurs | Do reading. Write 1st Blog Post of the week | |
2.15 - 2.18 President's Weekend | ||
Tuesday | Write 2nd Blog Post of the week and comment on groups members posts. | |
PART TWO: Your Business, Your Plan of Action | ||
2.19 - 2.25 | WEEK 5: Identifying and Defining Your Target Market | 25 |
Tues - Thurs | Do Reading. Write 1st Blog Post of the week | |
Monday | Post your business on the Discussion Board. Write 2nd Blog Post of the week | |
2.25 - 3.4 | WEEK 6: Inside a Business Facebook Page | 27 |
Thursday | Sign up for a FaceBook Business Page. Post URL on Canvas | |
Monday | Write 1st Blog Post of the week. Like everyones FaceBook Business Page | |
PART THREE: Creating Compelling Content | ||
3.4 - 3.11 | WEEK 7: Engaging your Customers: Facebook Strategy | 22 |
Thursday | Write 1st Blog Post of the week | |
Monday | Plot content for your business page. Write 2nd Blog Post of the week | |
3.11 - 3.25 | WEEK 8: Get Visual: - Instagram - Let a picture tell the story | 34 |
Thursday | Write 1st Blog Post of the week. Sign up for Instagram or other visual network. Post URL on Canvas. | |
3.18 - 3.22 SPRING BREAK | ||
Monday | Write 2nd Blog Post of the week | |
3.25 - 4.1 | WEEK 9: Twitter: Sharing your thoughts in 140 letters or less | 27 |
Thursday | Set up your Twitter Business Account. Post URl on Canvas. | |
Monday | Do the 2nd activity. Write 1st Blog Post of the week | |
4.1 - 4.8 | WEEK 10: Blogging for Business | 20 |
Thursday | Write 1st Blog Post of the week | |
Monday | Write 2nd Blog Post of the week | |
PART FOUR: Marketing & Advertising Your Brand | ||
4.8 - 4.15 | WEEK 11: Email Marketing | 27 |
Thursday | Write 1st Blog Post of the week | |
Monday | Do Project Activity | |
4.15 -4.22 | WEEK 12: Using Other Online Tools | 20 |
Thursday | Write 1st Blog Post of the week | |
Monday | Do Project Activity. Write 2nd Blog Post of the week | |
4.22 - 4.29 | WEEK 13: Online Advertising: Analysis of the marketplace. | 15 |
Thursday | Write 1st Blog Post of the week | |
Monday | Do Project Activity. Write 2nd Blog Post of the week | |
4.29 - 5.6 | WEEK 14: Developing Online Advertising: | 20 |
Thursday | Write 1st Blog Post of the week | |
Monday | Do Project Activity. Write 2nd Blog Post of the week | |
PART FIVE: Analyzing Data | ||
5.6 - 5.13 | WEEK 15: Optimizing Yourself and the Company | 20 |
Thursday | Write 1st Blog Post of the week | |
Monday | Do Project Activity | |
5.13 - 5.20 | WEEK 16: Changes in Web 2.0 | 15 |
Thursday | Write 1st Blog Post of the week | |
Monday | Do Project Activity | |
5.20 - 5.24 | WEEK 17: Wrapping it Up | 20 |
by Thursday | Write Final Blog Post of the Semester | |
Schedule is tentative and can be adjusted as needed by instructor |